Hansa Cequity joins Adobe Solution Partner Program

Hansa Cequity, India’s first customer marketing company will now work as a Business Level Partner of Adobe to provide digital marketing solutions and integrated technologies to its pan-India customers.

Hansa Cequity, India’s first customer marketing company headquartered in Mumbai, has announced that it has joined the Adobe Solution Partner Program as a Business Level Partner. This will allow Hansa Cequity to work more closely with Adobe to provide digital marketing solutions and integrated technologies to its pan-India customers.

Hansa Cequity will use Adobe Marketing Cloud solutions such as Adobe Audience Manager (a data management platform), Adobe Analytics (a leading marketing analytics solution), Adobe Campaign (for multi-channel campaign management), to provide integrated customer marketing solutions to its clients in retail, automotive, banking and travel and hospitality domains. In strengthening its relationship with Adobe, Hansa Cequity will receive greater levels of support from Adobe and in turn be able to pass that along to its clients.

“Hansa Cequity is excited to build our relationship with Adobe, and in signing this enterprise agreement, we will have a great Digital Technology partner in Adobe as we continue to expand as a full service Customer Experience Management Company,” said S Swaminathan, CEO and Co-Founder, Hansa Cequity.

“With customer centricity gradually becoming an integral part of organisational thinking, marketers are looking to partner who can provide integrated services for enhancing their customer’s experience. And that is what we aim to achieve with this partnership,” added, Ajay Kelkar, COO and Co-Founder, Hansa Cequity.

Commenting on the partnership Umang Bedi, MD – South Asia, Adobe Systems said, “Hansa Cequity has been one of the pioneers of data-driven marketing in India. This partnership will enable customers to act on the insights to deliver differentiated customer experiences in this rapidly changing digital world.”

The Adobe Solution Partner Program is designed to create a successful relationship between Adobe and digital marketing companies to help build customer experience solutions and facilitate exchange of resources and support.


Mahindra Gusto’s #GoGustoRides initiative sets social media abuzz

Mahindra Two Wheelers Ltd. recently conducted the experiential #GoGustoRides in Mumbai. #GoGustoRides is an initiative where passionate communities are brought together to explore the things they love, on the Mahindra Gusto. Leading food aficionados Amrita Rana, Kalyan Karmarkar and Vivek Bhatia initiated a digital campaign inviting passionate food lovers to join them for an exciting ride on the Mahindra Gusto. The riders got an opportunity to visit some of Mumbai’s most famous and iconic food joints.  The fun ride on the Mahindra Gusto had all the right ingredients: scrumptious food, fun-loving people, charming and soulful eateries and alluring Mumbai.

A lot of buzz was created online amongst ardent food lovers, bloggers, photographers and enthusiasts; all bound by one common passion – their love for exploring and discovering food. There have been over 7 million people reached on Twitter alone. The hash-tags trended twice on Twitter nationally.

Commenting on the occasion, Sarosh Shetty, Vice President – Marketing, Mahindra Two Wheelers said, “#GoGustoRides is an exciting initiative which brings together passionate communities and enables them to explore the things they love, on a Mahindra Gusto.  We are delighted with the overwhelming response the first edition has received, wherein millions of passionate food lovers engaged with the brand on social media. We intend to reach out to more cities and communities so that many more can experience the exciting opportunities that can be explored on the Gusto.”

For leading food blogger, Kalyan Karmakar, Mahindra Two Wheeler’s initiative has been one of the best experiences. Recounting the ride, Kalyan said, “I thank Mahindra Gusto for giving this opportunity to us to connect with millions of other food enthusiasts around the country. I was amazed at the number of people who are passionate about food exchanging views, suggestions, experiences about food and the Mahindra Gusto. It was a fun ride and I am definitely looking forward to the next edition of the #GoGustoRides, as am sure many others are.”

The appetizing ride was made more fun on the award winning Mahindra Gusto because of its head turning style, smooth and powerful engine, comfortable ride over the toughest roads due to its large tyres and advanced suspension, and its array of exciting, innovative features, like the Height – Adjustable Seat; Remote Flip Key and Find Me Lamps.

Go Gusto Rides in action in Mumbai

Go Gusto Rides in action in Mumbai

Nissan to bring new car platform

The Renault Nissan Alliance will launch an all new global car platform in India in the sub four metre category, described as the A segment in auto parlance, this summer. The yet to be named car, expected to be priced under Rs 4 lakh, has been fully designed and conceived in the company’s research and development facility in Chennai, a top official of the car maker said.

Responding to a question from TOI, here at the Geneva Motor Show, on Tuesday Carlos Ghosn, chairman and CEO Renault Nissan Alliance said the car would be launched in other markets of the world after its introduction in India. The other geographies, where it would be introduced soon after includes markets in South America, Africa and Asia.

The car is expected to compete with the likes of WagonR and Hyundai i10 among others. Company officials say it is expected to be initially introduced this May under the Renault brand but will be extended to Nissan later.

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Audi Cars India: Audi to launch 10 new cars to maintain leadership status in the country

German car maker Audi plans around 10 new launches in India this year, besides making its operations there benefit from the planned 24 billion euro global investments by 2019 to maintain its leadership status in the luxury segment. “The Indian market is developing well. We are leader in the luxury segment and would like to defend this position,” Member of the Board of Management of Audi AG Luca de Meo told reporters here. Audi India posted a 26 per cent increase in sales in February this year over the same period last year which is a good signal, he added.

In order to consolidate its position in the country, the company plans around 10 new launches this year. These would be a combination of new variants of existing model range as well as products catering to new segments. Meo said with the Indian economy starting to grow again, it was a good time to strengthen position in India. “This is a good signal for us to build a great future for Audi  in India,” he said.

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New Renault Duster Launched in India; Prices Start at Rs. 8.30 Lakh

Renault India , today, rolled out the updated Duster in the Indian market with several new features. Though, there are no changes made to the exterior of the compact SUV, it gets a more feature-rich cabin. The company also claims to have improved its acceleration and low-end torque. The 2015 model’s price starts at Rs.8.30 lakh (ex-showroom, Delhi).

As mentioned above, the 2015 Renault Duster gets several new features such as arm rest for front passengers, gear shift indicator and a new multi-information display with service reminders. The vehicle also gets first-in-class ECO mode feature, cruise control & speed limiter, new steering column, new instrument cluster and a speed sensitive door lock. The cabin too looks refreshed with a soft touch dashboard and new fabric upholstery.

The car continues to come in three engine options – a 1.6-litre petrol (103bhp), a 1.5-litre diesel (84bhp) and a 1.5-litre diesel (108bhp). The company claims to have improved the fuel efficiency of its diesel models. The 84bhp, 1.5-litre engine delivers 19.87Km/l, whereas the more powerful diesel version returns 19.64Km/l.

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Auto industry calls for cut in excise duty

The automobile industry is rooting for rationalisation of excise duties levied on manufactured products and incentive schemes for fleet modernisation programmes in the Union Budget to be tabled later this week.

Sugato Sen, deputy director general of indusrtry body Society of Indian Automobile Manufacturers (SIAM) said, “There is a need to rationalise and reduce taxes levied on vehicles. We have recommended that the overall excise duty be brought down to 10 per cent and tax slabs for different categories of vehicles be rationalised because it is stunting growth of the sector.”Sales of passenger vehicles in the domestic market grew by just 3.62 per cent to 2.13 million between April and January this financial year.

Sen said that apart from providing the much required fiscal incentive to the struggling industry, excise duty must be lowered keeping in mind the roadmap for GST implementation.

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On the Right Track, says Auto Sector

The automobile industry lauded the efforts to fix the bigger problem of the economy than seek sector specific sops in the 2015-16 Budget. The industry also saw much needed acknowledgement and support for the neglected Electric Vehicle (EV) segment.

Though there was no announcement on excise duty cuts, big players in the sector said that it was more important to fix the economy than expect sector specific announcements. “Expecting excise cuts as a solution to the automobile industry would be a short sighted view to the problem,” RC Bhargava, Chairman of India’s largest car maker, Maruti Suzuki Limited (MSL) told Express. He said that the future of the automobile sector depended on the economy, creation of jobs and improving the sentiments of consumers.

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Government keen on Better Fuels, Automobile Industry Stalling

Terming diesel as ‘villain’ of the air pollution, environmental experts today said technology for better fuels was available and governments were keen to act to move ahead but only automobile industry seems to be ‘stalling’ it and they needs to be brought on board.

Addressing ‘Anil Agarwal Dialogue 2015’, organised by Centre for Science and Environment (CSE) here, experts and researchers said the use of diesel in vehicles will increase across the world, including India, and demanded that the country should implement Euro 6 emission standards by 2020 to cut vehicular diesel pollution.

“The bad news is diesel usage in vehicles will continue to grow across the world -– including India — and diesel remains the villain of the air pollution and mobility stage.

“The good news is, the technology to leapfrog to better fuels is available and governments and refineries are keen to act on this. Only the automobile industry seems to be stalling and needs to be brought on board,” CSE said in a statement today.

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Indian automobile industry gets loose change from Budget 2015

The struggling Indian automobile industry that harboured high hopes from the Narendra Modi government’s first full year Union Budget of FY-16, instead got some loose change in the form of Rs 75 crore support for electric vehicles under Faster Adoption and Manufacturing of Electric Vehicles (FAME) scheme for FY’16.

There were some other benefits such as import of select parts for electric and hybrid vehicles. Finance Minister Arun Jaitley instead focused on big infrastructure projects to hasten industrial growth momentum.

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Owning Cars Should Get Cheaper Next Year: M&M

Automakers expect little relief from Finance Minister Arun Jaitley in the upcoming Budget after the government withdrew the excise duty benefits effective January 1.

But the absence of an excise duty cut should not deter auto buyers from looking forward to good days as far as ownership costs are concerned, said Mahindra & Mahindra’s Pawan Goenka. Weak commodity prices and the likely cut in interest rates will make owning vehicles more affordable in the next financial year, he added.

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