The Renault Nissan Alliance will launch an all new global car platform in India in the sub four metre category, described as the A segment in auto parlance, this summer. The yet to be named car, expected to be priced under Rs 4 lakh, has been fully designed and conceived in the company’s research and development facility in Chennai, a top official of the car maker said.
Responding to a question from TOI, here at the Geneva Motor Show, on Tuesday Carlos Ghosn, chairman and CEO Renault Nissan Alliance said the car would be launched in other markets of the world after its introduction in India. The other geographies, where it would be introduced soon after includes markets in South America, Africa and Asia.
The car is expected to compete with the likes of WagonR and Hyundai i10 among others. Company officials say it is expected to be initially introduced this May under the Renault brand but will be extended to Nissan later.
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Vikram is an experienced communications professional with over 17 years of expertise in growing, managing and defending leading brands’ reputation across industry sectors in traditional media and digital environments.
With his strong background in media and integrated communications, he drives impactful communications strategies that contribute to a company’s strategic objectives. He has held key positions at Tata Housing, Adfactors PR, Sampark PR, The Resort and Indian Express Group. He also had his share of entrepreneurial experience of publishing and editing a maritime weekly – Shipping Today for over 7 years.
Vikram has managed corporate, crisis and product PR and has actively interacted with almost every type of media across the length and breadth of our country. He has managed communications campaigns for large and mid-size companies in B2B & B2C space, across sectors such as Technology, Education, Real Estate, Infrastructure, Shipping, Logistics, Finance, Media etc. He has counseled at the highest levels as well as sorted things out at street level for top brands including Tata Housing, Aptech, 3i Infotech, Oracle Financial Services Software, BMC Software, Rolta India, ICICI Prudential Life Insurance, ICICI Lombard General Insurance, Bharati Shipyard, Mumbai SEZ, Ybrant Digital and many more.
Vikram enjoys wide industry recognition as an expert on emerging media technologies and public relations. Vikram writes extensively on PR, social media, marketing and branding. A prolific blogger since 2004; his blog, Vikypedia.in is India’s most read PR blog. Most notably he has also founded Indian PR Forum, India’s largest online forum of PR professionals. He is passionate about sharing his knowledge on PR and Social media through lectures at various communications institutes across India and by also speaking at various industry forums, events & seminars.
Vikram holds a Master’s & Bachelor’s degrees in Journalism and Mass Communications. He has been honored with Y Imagine Excellence Award - “Best Young PR Professional of Year 2011” by Young India Communicators Forum (YICOF), Hyderabad, 5 individual awards at Tata Housing and 2 awards at The Resort for various communications related initiatives. His interests include his family, photography, travelling, of course, blogging.
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